MTN opens training applications for journalists, content creators

By Clement Adeyi, Abuja

MTN Nigeria has opened applications for the fourth edition of its Media Innovation Programme.

According to the company, the programme is open to journalists, broadcasters, bloggers, and social media content creators.

The initiative is a six-month fellowship designed to equip media professionals with insights into the evolving media and technology landscape.

The company disclosed that interested journalists, bloggers and content creators could apply via the MTN website.https://smc.edu.ng/mtn-media-innovation-programme-2025-2/

It added that the applications opened on Monday, March 24 and would close on Monday, April 7, 2025.

The company which disclosed this in a statement on Monday, noted that the programme, in partnership with the School of Media and Communication at Pan-Atlantic University, would begin on May 19.

We are proud to continue this initiative and invite all eligible media professionals

It added that the programme would also involve a study visit to the University of Johannesburg in South Africa.

The Chief Corporate Services and Sustainability Officer, MTN Nigeria, Tobe Okigbo, said: “When we launched MIP in 2022, our goal was to enhance media professionals’ reporting capabilities and deepen their understanding of the technology sector, empowering them to become true media innovators.”

“Seeing the impact of the programme over the past three years has been both inspiring and humbling. We are proud to continue this initiative and invite all eligible media professionals and content creators to seize this opportunity by applying for the fourth cohort,” he added.

The Dean, School of Media and Communication at Pan-Atlantic University, Dr Ikechukwu Obiaya, said that the programme continued to blossom.

SMC will leverage its extensive experience in training media professionals

“Given the challenges of today’s fast-changing media space, there is an ever-greater urgency to cultivate a new generation of media professionals who will drive innovation and excellence to meet today’s media needs.

“SMC will leverage its extensive experience in training media professionals to equip this next cohort. And we will do this with our usual emphasis on creativity and ethics,” he said.

The statement added that at the end of the training, the 20 successful applicants, who will qualify as Fellows, will have received adequate training on Nigeria’s technology sector, the relationship between media and technology, and improved content creation opportunities.

The 20 successful applicants, who will qualify as Fellows

According to it, they would also be equipped with the skills to adapt to the changing realities that guarantee career and financial success in their professional practice.

The statement also said that fellows would also have access to professional resources and mentorship from PAU’s erudite faculty.

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